Amazon ‘Sockpuppet’
accounts are virtual puppets created by Amazon authors to give their own ratings
a boost. Using these accounts, authors employ tactics
such as:
- Giving their own books a 5 star rating and a glowing review
- Giving other authors in their genre a 1 star rating and a damning review, regardless of actual quality
- Creating message board threads and other discussion topics praising their own magnificent literary skills, under the guise of an ‘impartial judge’
- Sending death threats to reviewers and bloggers who were less than fully pleased with their book
This is the Novice Amazon
Sockpuppet Strategy. It requires little more than a second email address, 2
minutes to register the fake account and a vigilant eye to watch for any
negative comments about their book.
The Advanced Amazon
Sockpuppet Strategy is a way for authors to shake this model up and see better results.
The process is much more time-consuming and expensive, but we all knew what we were in for when we signed up for this lifestyle:
1. Start with a newly released
book of yours that has not received any reviews yet.
2. Create 965 fake Amazon Sockpuppet
Accounts. These must seem to originate from 965 different locations (IP
addresses). Better get to work reading up on how to use untraceable Proxy
Servers to disguise the location of each account! Do this gradually over a
period of 3 months.
3. Also create 965 fake
Paypal Accounts. Load each one with the value of your book (told you this would
be more expensive, but you’ll recoup a bit in the next step and the final
result will make it all worthwhile). Connect each Paypal account to its own
Amazon Sockpuppet Account.
4. Over the period of a
month, start using your Sockpuppet Accounts to leave 1 star negative reviews
about your own book. Make sure to buy a copy of the book first in order to make
it a ‘Verified Purchase’ review (and give you back either 35% or 70% of the book
value, depending on your royalty rate). The tone of the review must attack the book itself in odd ways and
remain free from abusive language.
5. Once the month is up
and your book has seemingly racked up 965 solely negative reviews, start your pity
campaign. Email the story of how ‘hated’ your book has become to reviewers,
bloggers and book journalists.
Now sit back and watch the
sales flow in as people flock to buy a copy of ‘the worst book on Amazon ever’
and see what the fuss is about. Hey if you’re lucky, they’ll decide that it’s
not actually that bad and win you extra salvation points!
Good luck.